Brand Identity Guru Branding Blog

Brand Identity Guru Branding Blog is a branding blog dedicated to policing brands, employees and the internet. It’s a fun, witty look at the good, bad and the ugly of branding.

Brand Identity Guru has been around for almost 2 decades. The blogger is called Scott White and he is the Chief Cook and Bottle Washer. He’s decided to throw his thoughts down on paper so to speak and talk about the real life branding experiences I have. Some are good, some not so good. But it’s his look at branding today. You can read how branding affects our daily lives.

Check out his personal bio here: Scott White

My advices to the blog:

1. Choose an independent and short domain. Now the domain is too long. Not easy to remember.

2. The home page is too long. It costs me half to one minute to get the whole home page loaded. 15 posts at home page is enough.

3. The introduce video of home page is not a good idea. I am listening music when I visit the blog, and the introduce video just comes up, not that comfortable. And the Internet speed becomes slow.

4. Maybe need a redesign. Add popular posts zone or some thing like that.

Anyway, the content about branding is very worth to reading. 

http://www.brandidentityguru.com/wordpress